Challenges faced by Indian Dairy Farmers

90% of the survey respondents directly or indirectly indicated ‘Low Milk Yield’ as the most significant challenge faced by the Indian dairy farmers.

The main reasons of the low milk yield are:

Animal Health

Animal diseases such as mastitis and internal & external parasites reduce dairy productivity through lowered milk yield, reduced fertility, delay in reaching puberty, reduced milk quality and

feed conversion.


Animal feed & fodder

Dairy animals are often fed on crop residues and low-quality pasture, which are deficient in nitrogen, minerals and vitamins. Small-scale dairy farmers also lack socio-economic management skills including human resource and financial management.


Animal Breeding

Reproductive performance of dairy animals is affected by such factors

as the environment, animal nutrition, producers’ socio-economic conditions and dairy animals’ adaptability and genetic characteristics.


Our Approach

UDAY believes its crucial to go the extra mile to improve the livelihood of people at the bottom of pyramid.


Project Mooo aims to achieve this through a clear framework supported by a three-pronged approach:


1. Bootcamp Trainings through a mobile dairy van

One of the biggest obstacles to learning that the rural population face is ‘mobility’. Rural women and farmers find it difficult to travel distances due to social obligations and financial pressure. UDAY equips its village entrepreneurs with mobile van that travels from village to village to provide hands-on skills training to dairy farmers via intensive bootcamps. The training follows global dairy best practices with the sole purpose to increase farmer’s knowledge on critical topics affecting their daily livelihood such as animal diseases, soil nutrients, financial literacy, farm management skills, etc.

2. Demand-led-extension training through Mooo App

The Mooo App developed by UDAY leverages data analytics and harnesses the power of big data to offer demand-led-extension training to farmers. The analytics based learning approach follows the ‘just-in-time learning’ model offering skills and techniques that transform the dairy management practices and create an immediate impact on the productivity and income of the dairy farmers. The app maps the life cycle of each cattle owned by farmers, sends need based alerts, offers learning videos and tools, connects to local experts, and provides benchmarking stats among other features. The design is built keeping in mind the educational as well as cognitive level of rural youth and women. It is extremely simple, user friendly and offered in regional languages.

3. Create AgTech rural start-ups by village entrepreneurs

For continuous engagement with the farmers, UDAY creates Agtech rural startups led by village entrepreneurs who support farmers over a long term. Village entrepreneurs use the Mooo App to provide the farmers with improved access to backward linkages such as access to farm inputs (veterinary services, artificial insemination, seeds, silage bags etc.), credit and insurance, financial literacy and forward linkages including linking the farmers with buyers, getting them better price for their products and on time payments.

Why Get Involved?

© UDAY 2017

of the survey respondents directly or indirectly indicated ‘Low Milk Yield’ as the most significant challenge faced by the Indian dairy farmers.